Snag

2016 - 2019

Role: Discovery - Experience Design - Prototyping - Team Management

Snag is a hiring platform that specializes in jobs for the hourly workforce. From candidates to potential employers, Snag’s vision is to be the solution for the entire hourly workforce ecosystem. Employers can post positions, schedule interviews, automate legal requirements for onboarding candidates, and manage shift schedules. Candidates can apply for part-time jobs or work different shifts with various companies through Snag’s “on-demand” work app. I began working with Snag in 2016 as an individual contributor, while also managing a team of 3 other designers, focusing on the employer side of the business.

As an individual contributor, my main goal was to make the process of finding and hiring qualified candidates as easy as possible for location managers. Some of our biggest wins were introducing real-time, push notifications to managers for when a candidate applies and surfacing meaningful data in an intuitive way for location managers to view, and take action on, outstanding compliance issues.

As a manager, my focus was on growth and development for each designer as well as helping to remove impediments. I participated in regular, weekly check-ins and crit-chat’s as well as performance reviews twice a year. I also served as their voice when working with leadership to define goals and strategy for quarterly and annual deliverables.

Dashboard

Challenge:

Managers of retail and food stores are extremely busy. The time that they are able to dedicate to the hiring process is usually limited and sandwiched between things like: running the register, filling a shift when someone calls in sick, dealing with customers, etc. The old version of the Snag product was powerful, but a lot of crucial information was buried 4 to 5 clicks deep within the product. This inefficiency was a major friction point for location managers.

Result:

Building a Dashboard isn't necessarily flashy or innovative. In fact, most software products today have some form of a Dashboard; but, what I am most proud of are the hours of research and interviews with customers to gain a deep understanding of what was truly important to them. Once we had a firm understanding of what was important, we were able to elegantly surface information that had been previously buried multiple clicks deep in the product.

An anecdote that sticks with me from this project was going on-site to watch a manager interact with our previous product. The store was in a mall with very spotty wifi, so with every click, the manager would walk away, complete a different task on the floor and then come back to the computer to see if the page had loaded. Having to get to a task 4 or 5 clicks deep in this scenario is extremely inefficient and unacceptable. I take pride in the hope that we made her day a little easier by surfacing everything she needed, at a high-level, without a single click or additional page load.

New Dashboard on Desktop and Mobile Device

Guided Tour

Challenge:

The Dashboard introduced new ways for users to consume data and had significant impact on the information architecture while also coinciding with an extensive brand update.

With such a large-scale, fundamental change, we knew that location managers would need some guidance to get up-to-speed as quickly, and efficiently, as possible.

Result:

We introduced a guided tour of the new experience that triggered when a location manager logged in for the first time. The tour was four-steps that highlighted all of the key information and interactions that a location manager would need to get going.

Guided tour steps highlighting new functionality.

Campaign Creation and Management

Challenge:

Getting a substantial pool of qualified candidates is not as simple as creating a job description and throwing it online. While that strategy could work, advertising can also play a huge role in finding qualified candidates at a higher frequency.

Managers needed a way to bump their job postings to the top of search results and also view how campaigns were performing.

Result:

We designed and introduced an Advertising Campaign Manager. The Campaign Manager allowed employers to create ad campaigns around specific jobs they needed to fill, geo-target where they wanted the ad to surface and monitor the performance of the campaign.